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The art of the pivot: Max Greenwald on finding PMF and scaling Warmly

Author
Max Greenwald, Alexander Theuma
Published
Thu 03 Apr 2025
Episode Link
http://saastock.com

Host Alex Theuma is joined by Max Greenwald, Co-founder and CEO at Warmly. During the chat, Max shares candid learnings about his journey as a Co-founder and CEO and insights into how he's scaling Warmly. Tune in to hear:

- How Max went from Google PM to building a high-growth SaaS startup.
- The pivots that shaped Warmly’s product-market fit (and what it meant for fundraising).
- His approach to blitzscaling Warmly into a future billion-dollar company.

🎤 PLUS: An exclusive freestyle rap performance–yes, really!

Guest links:

LinkedIn: https://www.linkedin.com/in/max-greenwald/
Website: https://www.warmly.ai/
Growth Unhinged feature: https://www.growthunhinged.com/p/the-path-from-0-to-100-paying-customers

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