Staying Ahead in the Complex Sale, with Andy Whyte (CEO, MEDDICC)

In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips on staying ahead in the complex sale.

Andy discusses:
- why he chose to start writing about MEDDICC in his free time and launched his book 'MEDDICC'
- how he organically spotted an opportunity and founded MEDDICC
- what MEDDICC is and why the top SaaS companies use it
- the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process.
and more.

Andy will be speaking at SaaStock Remote on 22-24 March 2022, about How to Understand, Educate & Influence Your Prospects (And Convert them into Customers). Register for free to get his how-to guide: https://www.saastock.com/remote-2022/