Scaling RTA: CEO Josh Turley on culture, clarity, and getting to $14M ARR

This week’s episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation.

Josh shares:

- Why a fanatical focus on culture and clarity fueled RTA’s growth.
- The challenges of replatforming legacy software (and migrating customers.)
- How narrowing their niche to government fleets led to 95% retention & 120% NRR.
- Lessons from bootstrapping, using debt strategically, and closing a growth equity round.

Guest links:
LinkedIn - https://www.linkedin.com/in/josh-turley/
Website: https://rtafleet.com/