Lessons in Product from Chief Product Officer of Unicorn, Contentsquare

In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who shares her lessons in product.

"My job is not to create the product anymore - my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product."

Lucie shares:
🎯 Why generating traction, retaining customers, and having validation from the market is crucial before creating a second product
🎯 The importance of journey mapping; particularly when expanding geographies
🎯 Why being CPO means being less focused on the product and more focused on building the team
🎯 Contentsquare's journey from $30M ARR to $100M ARR
🎯 The value of starting small
🎯 The importance of an alpha, a beta and a progressive deployment phase when building a second product
🎯 How product and marketing can (and should) work effectively together
and more!

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