HubSpot’s Kieran Flanagan on how AI is transforming SaaS go-to-market

Alex Theuma speaks with Kieran Flanagan about his learnings from leading AI and GTM at HubSpot.

Kieran shares his journey from leading HubSpot’s inbound and PLG transformations to spearheading its AI-powered GTM initiatives, including:

- Why integrating AI into your workflow is now essential for top performers.
- The rise of new AI-driven roles like AI trainers.
- The AI experiments at HubSpot driving 300–500% increases in booked meetings.
- How startups can apply AI to GTM without breaking the budget.
- A sneak peek at his upcoming SaaStock Europe keynote presentation.

Guest links:

LinkedIn - https://www.linkedin.com/in/kieranjflanagan/
Marketing Against the Grain podcast - https://blog.hubspot.com/podcasts/marketing-against-the-grain
Website - https://www.kieranflanagan.io/
HubSpot website - http://hubspot.com/