1. EachPod

How Tally bootstrapped to 60k MRR with a team of five

Author
Marie Martens, Alexander Theuma
Published
Thu 29 May 2025
Episode Link
http://saastock.com

This episode is a re-run of one of our top episodes from 2023. Host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five.

Marie shares:
- The choice to bootstrap Tally.
- Generational expectations for how to 'set yourself up for success' vs reality.
- How Tally is positioned against its competition in the form building space.
- The journey from idea to securing Tally's first users (including the little trick she used on ProductHunt).
- Why Tally chose a freemium model.

Guest links:

Since this recording, Tally has scaled to $2M ARR - still with a team of five. You can follow the story on the Tally blog: https://blog.tally.so/we-crossed-2m-arr-with-a-bootstrapped-team-of-5/

LinkedIn: https://www.linkedin.com/in/mariemartens/
Website: https://tally.so/

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