Charting the journey of Signal.AI from Zero to $10mill ARR, with David Benigson (Signal AI)

In this episode of the SaaS Revolution Show, David Benigson (Founder & CEO, Signal.AI) joined Alex Theuma to shares Signal.AI's journey from zero to ten million ARR.

"As the business starts to grow, a board can be very effective if used in the right way. It needs to be used as an instrument for strategic insight."

David discusses:
- how he founded his business with his Co-founder in his parents' garage in North London and how he got the "entrepreneurial bug"
- how they built their initial (and complex) infrastructure and user interface in 6 to 12 months
- how they found their first customers and figured out their pricing structure as they went along
- how they focused on a specific persona and type of user (inspired by Geoffrey Moore's 'Crossing The Chasm' book)
and more.