Bootstrapping to $7M in 2.5 Years

In this episode of the SaaS Revolution Show, Alex Theuma is joined by SaaStock Founder Member and CSO at Expandi: Stefan Smulders! Stefan shares how Expandi bootstrapped to $7M in just over two years.

"Go hire people, as I was scared to do it, somehow. It was all new for us, but I really feel good now beside all these people in the company call, as they are way more clever than me and are solving things faster... so it's kind of a relief."

In this episode Stefan shares: 
🌟 Expandi's founding story
🌟 Why he joined the SaaStock Founder Membership (SFM)
🌟 How they scaled Expandi so quickly
🌟  Examples of what has worked well for the company
🌟  Their social focus (and why he got booted out of LinkedIn...!)
🌟 The hardest thing about bootstrapping a startup in 2023
🌟 Why he moved from CEO to CSO

and more!

Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to network with SaaS powerhouses like Stefan in-person! 🇺🇸 Save an additional 10% on tickets using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)