B2B Messaging and Cold Emailing, with Peep Laja (Wynter)

In this episode of the SaaS Revolution Show, Peep Laja (CEO & Founder, Wynter) joined Alex Theuma to share his tips around B2B messaging and cold emailing.

Peep discusses:
- the problems with B2B messaging in SaaS companies 
- the "explosion of technologies" and the jump in direct competitors
- why radical differentiation is still something to pursue
- the reasons for and against cold emailing, and the value of cold email marketing
and more.

Peep will be speaking at SaaStock Remote on 22-24 March 2022, about How to compete and win in saturated markets. Register for free to get his how-to guide: https://www.saastock.com/remote-2022/