Creating Value-Driven Experiences with RNR CEO Adam Sutton

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What does it take to grow from a single tire store to a nationwide franchise with over 200 locations? For Adam Sutton, CEO of RNR Tire Express, the secret isn't complicated – it's about creating exceptional experiences for the people who matter most.

After returning to his family's business in 2017, Sutton brought fresh perspectives from his background in digital marketing and event technology. Rather than simply continuing what his father Larry Sutton (known as "The Reverend of RTO") had built, he focused on creating scalable systems while preserving the core values that made the business special.

Central to RNR's success is their "DX3" framework – a simple but powerful approach centered on delivering value-driven experiences across three dimensions: Culture, Customers, and Community. This isn't just corporate speak; it's implemented through dedicated training programs, leadership development, and consistent reinforcement throughout the organization.

"We have the honor and privilege of serving the hardest working, most deserving, and often most underappreciated people in America," Adam explains, expressing his deep commitment to the rent-to-own customer. This mindset drives everything from their innovative store designs to their community outreach initiatives like annual back-to-school backpack giveaways.

One particularly meaningful change Sutton champions is replacing the word "employee" with "team member" – a subtle distinction that reflects a profound shift in mindset. Employees are transactional and replaceable; team members are valued partners in a shared mission. This relationship-based approach has fueled RNR's remarkable growth while maintaining the family-business spirit that customers love.

Whether you're a seasoned RTO professional or just starting your entrepreneurial journey, Sutton's insights on leadership, franchising, and creating exceptional customer experiences offer valuable lessons that translate across any business. Listen now to discover how putting people first can drive extraordinary results.

Sponsored by: APRO, Wow Brands, JLR America, and FlyWheel RTO

Vox-Pop-Uli
"Voxpopuli is the “yeah, we do that” marketing execution company.

FlyWheel RTO
A premier supplier to the RTO industry, providing high quality brand-name products.

APRO
Association of Progressive Rental Organizations

JLR America
One-stop shopping, offering a myriad of supplies and accessories to the RTO Industry.

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