#45 - FORTIFIED Roofing = More Sales | IBHS

🎉 Close More Roofing Jobs With Storm-Proof Builds



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In this 🔥 episode of the Roofing Operation System podcast by Better Boss, we’re joined by Rachael Gauthier of IBHS (Insurance Institute for Business & Home Safety) to break down how roofing contractors can win more business by building FORTIFIED, storm-resilient roofs backed by cutting-edge science.



🧱 Learn how to stand out with stronger roofing systems that homeowners trust, insurers prefer, and storms can’t beat.



🧠 Why Every Roofer Should Watch:



What is FORTIFIED roofing — and why it sells faster



Real-world storm damage data roofers can use



How to become a FORTIFIED-certified contractor



Proven upgrades that boost trust, bids, and margins



PLUS: How AI like RoofGPT™ is closing jobs while you sleep



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The #1 AI web agent for roofers is back — and free for a limited time.

💬 Books inspections, sends quotes, converts clicks into cash 24/7.

🎯 Speed + automation = more jobs, faster.

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🎧 Episode Timeline:



00:00 – Intro & Welcome

00:43 – Rachel’s Meteorology Background

01:48 – What IBHS Does for Roofers

03:37 – Weather Patterns That Impact Roofing

06:47 – Intro to FORTIFIED Roofing Systems

08:47 – What Makes a FORTIFIED Roof Work

11:48 – Real Homes, Real Performance

17:30 – Becoming a FORTIFIED Contractor

21:43 – Best Practices Backed by Research

29:04 – Final Thoughts + IBHS Podcast Plug



🎙️ Want More Science-Driven Roofing Strategy?



Check out the Disaster Discussions podcast from IBHS → https://ibhs.org/

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.