#36 - Roofing Sales Mindset Mastery—How Jose Herrera Built New Era Roofing & Solar

Join us for a powerful conversation with Jose Herrera, founder of New Era Roofing & Solar, as he shares his journey from a young, ambitious entrepreneur to the visionary leader behind a thriving roofing and solar company.

Discover how Jose combines personal growth, leadership, and a winning mindset to cultivate a competitive yet motivational sales culture. Jose dives deep into the importance of managing energy, emotional intelligence, and internal growth to achieve sustained business success and personal fulfillment.

Learn the sales psychology, practical door-to-door strategies, and the secrets behind creating leaders who can scale your business effectively. Whether you're in roofing sales, management, or entrepreneurship, this episode is packed with actionable insights to elevate your leadership, improve your team's performance, and build a resilient, high-energy culture.

📌 Episode Timestamps:

00:00 Introduction and Guest Introduction

00:45 Choosing Inspirational Wristbands

01:56 Starting New Era Roofing

02:51 Leadership Challenges and Growth

04:52 Building Effective Teams and Processes 1

4:52 Sales Training and Personal Development

19:05 Mental Health and Overcoming Challenges

20:34 The Illusion of Success

21:11 Ironman Challenge

21:48 Training and Mindset

25:10 Solar and Roofing Business Insights

29:52 Community Engagement and Marketing

35:04 Closing Thoughts and Final Challenge

🌐 Learn More About New Era Roofing & Solar: https://www.neweraroofs.com/

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👇 Don’t Forget to:

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Let’s level up your roofing game together 💪

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.