#20 - The Proven Content Strategy Smart Roofers Use to Grow from $500K to $3M

Want to grow your roofing business without slashing prices or burning through ad spend? Start here.

In this high-impact episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Cole Haynes, co-founder of Escalade Roofing, to unpack the content strategy and brand playbook that helped take their company from $500K to over $3M in annual revenue—in just two years.

Cole shares how faith, family, and intentional content creation helped position Escalade as a trusted brand in their market—without relying on gimmicks or discounts. From building a magnetic brand message to showing up authentically on camera, this episode gives you the tools to grow with content that actually converts.

💡 What You’ll Learn:

✅ The exact video and content strategy that drove Escalade Roofing’s growth

✅ How to build trust online without feeling like a salesman

✅ Why consistency > virality when building a brand that scales

✅ How Cole leverages personal values (faith, fitness, family) to attract top talent and ideal clients

✅ Real-world tips on scripting, filming, and launching content—without being “perfect”

✅ How to use content to position your company as the obvious choice in your market

⏱️ Timestamps:

00:00 Meet Cole Haynes – The Content-Driven Growth Story

00:23 From $500K to $3M in Just 2 Years

02:52 Starting with Nothing but Belief and a Camera

07:06 The Role of Content in Branding and Referrals

13:40 Sales, Systems & Showing Up Authentically

21:51 Family Business Dynamics & Faith-Based Leadership

26:08 Culture, Profit Sharing & Social Proof

32:03 How Consistent Content Builds Market Authority

42:23 Storytelling, Morning Habits & Staying Grounded

49:14 The Mindset Behind “Embrace the Suck”

51:31 Final Advice for Contractors Who Want to Scale

54:05 Legacy, Purpose & the Power of Showing Up

🛠 Powered by:

Better Boss — The Operating System for Roofing Contractors Who Want to Grow with Clarity, Lead with Purpose, and Scale With Systems.

🌐 Learn More About Escalade Roofing:

🔗 https://escaladeroofing.com

📅 Want to Create a Roofing Brand That Grows With Every Post?

Book your FREE Roofing Growth Audit and get a $1,500 strategy session to turn your content into customers—without ads or overwhelm.



👉 https://mybetterboss.ai/free-roofing-growth-audit

🏷️ Hashtags:

#RoofingContentStrategy #RoofingMarketing #EscaladeRoofing #BetterBoss #NickPeret #RoofingSales #ContractorBranding #FaithAndBusiness #RoofingGrowthTactics #VideoMarketingForContractors #RoofingPodcast #ScalingWithContent #RoofingCRM #RoofingOperatingSystemPodcast #AuthenticMarketing #ContentThatConverts

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.