#12 - Close More Roofs with Less Stress: How ProLine Automates Your Sales

Close More Roofing Jobs with Less Stress | How ProLine CRM Powers High-Converting Sales Teams

In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) welcomes AJ Briley, CEO of ProLine, to discuss how automation is transforming the roofing sales game—without overcomplicating it.

AJ reveals how ProLine evolved from a basic follow-up tool into a full-featured CRM built specifically for roofing contractors. From missed follow-ups to delayed responses and low close rates, ProLine helps roofers fix the problems that quietly kill their pipeline.

If you're tired of chasing leads and ready to close more deals with fewer headaches, this episode is your tactical roadmap to turning your sales process into a scalable machine.

💡 What You’ll Learn:

✅ How to stop lead slippage with automated follow-ups

✅ Why smart automation + human touch = better close rates

✅ How to revive old leads with long-term follow-up workflows

✅ Why ProLine is the CRM choice for high-performance roofing teams

✅ Tips on proposal delivery, team customization & sales automation

✅ How to scale without sacrificing quality—or your sanity

⏱️ Timestamps:

00:00 Intro – Roofing Tech That Sells While You Sleep

00:45 ProLine’s Origin: From Simple Tool to Full CRM

03:35 The Problems Roofers Don’t Realize They Have

07:33 Why Automation Boosts Close Rates

16:45 Custom CRM for Roofing Teams

26:00 Speed-to-Lead = More Booked Jobs

33:24 Call, Text, Email Follow-Up Sequences

34:13 Humanizing Sales With Smart Tech

36:09 Proposals That Get Signed

39:52 Reactivating Leads with Long-Term Sequences

44:06 Follow-Up Without Burnout

53:20 Review Generation as a Growth Engine

57:18 Feature Rundown + Future Roadmap

01:00:07 Balancing Growth With Lifestyle

🛠 Powered by:

Better Boss — The Operating System for Roofing Contractors Who Want to Sell Smarter, Automate Faster, and Scale Without the Chaos.

🌐 Learn More About ProLine:

Explore features or book a demo at https://useproline.com

📅 Want to 3X Your Close Rate?

Book your FREE Roofing Growth Audit and get a custom playbook to streamline your tech stack, tighten your follow-up, and close more jobs—faster.



👉 https://mybetterboss.ai/free-roofing-growth-audit

🏷️ SEO-Optimized Hashtags:

#RoofingCRM #RoofingAutomation #ProLineCRM #BetterBoss #NickPeret #RoofingSalesSoftware #RoofingFollowUp #RoofingOperations #RoofingCRMReview #RoofingProposalTools #ResidentialRoofingTech #CommercialRoofingTools #StormRestorationSales #RoofingPodcast #AutomatedSalesSystems

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.