The Right Horse for Strategy Podcast

Helping small to mid-sized manufacturers turn outdated marketing into real sales momentum with no-fluff insights and practical strategies.

Marketing Business Management Education Courses Technology

Update frequency: every 5 days
Episodes: 4
Years Active: 2025

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Getting Found Online: Generating Leads Through Content & SEO

## Main Themes: The evolving customer journey in manufacturing: Buyers and engineers are increasingly starting their research online through search engines, shifting away from traditional method…

Wed 11 Jun 2025

CRM: The Revenue Engine for Manufacturing

### 🔑 Main Themes and Key Ideas: #### 1. **CRM is More Than Just a Sales Tool** - Manufacturing often treats CRM as a basic pipeline tracker. - Instead, CRM should act as a *"source of truth"* and b…

Fri 06 Jun 2025

Industrial Sales Enablement Playbook

**Content as Sales "Backup" and Acceleration:** The sources emphasize that content is essential support for technical sales reps, especially in complex, long-cycle deals with multiple stakeholders. I…

Sat 24 May 2025

Dominating Industry Through Buyer-First Content

To succeed in the modern B2B manufacturing landscape, companies must move beyond treating marketing content as mere "fluff" or a separate marketing function. Instead, they must cultivate their intern…