Ep #95: Why Everyone Needs AI in Their Real Estate Sales Business with Tara & Tom Lyons

On the 95th episode of The Richard Robbins Show, I sit down with a husband and wife real estate team that has taken their prowess for technology to masterfully blend the power of AI with the irreplaceable touch of the human experience.

Tara and Tom Lyons have been married since 1992 and in that time, have created an outstanding real estate business in the town of Belleville, Ontario. While Tara focuses on delivering a seamless client experience during the home buying or selling process, Tom ensures homes get fantastic online exposure, thanks to his love for technology and marketing expertise.

Tom, who Tara affectionately nicknamed ‘Tom-dot-com’, has brought the dynamic duo into the 21st century.

“If you’re not using AI, you will not have a competitive advantage,” Tom tells me. “It’s not about the technology, it’s about the consistency.”

And consistent they have been. Tara and Tom have implemented AI into their business flawlessly to ensure their clients are taken care of at every opportunity.

“I was in an appointment and I had 3 leads come in during that time,” Tara explains, “They don’t know I’m in an appointment because they’re getting a response immediately. The technology is available today so you utilize it.”

In this episode, the importance of embracing technology in your real estate business is explored with Tara & Tom. They explain why you must adjust your business model to adapt to today’s consumer, how to effectively maintain a partnership - which I can certainly relate to - and why AI can be the perfect addition to your follow-up sequence to build a better business.