Persuasion: The Secret Weapon of Successful Leaders with Expert Carlos Alvarenga

Discover the secrets of persuasion – from character and arguments to emotions and storytelling! In this must-listen episode, Randy Wilson interviews Carlos Alvarenga, author of "The Rules of Persuasion." Learn how to use persuasion ethically in job interviews, social media, and life.

Key Takeaways:

• What is persuasion? Carlos breaks down the art and science of persuasion, covering character, arguments, and emotions.


• Chemistry of Communication: Learn how to combine persuasive elements to craft powerful messages and narratives.


• Power of Storytelling: Discover how stories make your ideas more memorable and impactful.


• Ethical Persuasion: Understand when persuasion crosses the line and how to use it responsibly.


• Real-World Examples: Carlos shares his own experiences using persuasion to influence others.


• Master Your Message: Get actionable tips to improve your persuasion skills in any situation.

Want to dive deeper?

• Learn more about Carlos and his offerings : https://www.carlosalvarenga.com/


• Get Carlos Alvarenga's book, "The Rules of Persuasion": https://www.amazon.com/Rules-Persuasion-Communicators-Convince-Inspire/dp/1264260402


• Learn about Aristotle's Rhetoric: https://plato.stanford.edu/entries/aristotle-rhetoric/

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