RICH talks about how a lot of people may have a signature look. That can be for the way they dress or the accessories they wear. Or maybe it's the way they style their hair. This may be something that may make people feel very comfortable which is a good thing. But there are also people out there who get stuck looking a certain way for a long period of time that makes them feel old or out of date. Rich talks about how may be time to change some things up when it comes to their look, style, and identity.