You Can't Scale Chaos

In this episode of the RevOps Revolution podcast, Jeff Serlin talks with Sean Lane, co-founder of Beacon GTM and author of The Revenue Operations Manual, about building a scalable RevOps function. They discuss the importance of aligning on a common language for metrics, driving change through both top-down leadership and bottom-up execution, and shifting RevOps from reactive support to a proactive, strategic function. Sean outlines a durable framework focused on planning, execution, and insights, and stresses the need for measurable goals and transparent roadmaps.