The Difference between Data and Information

The podcast explores the strategic importance of effectively managing data within revenue operations. Franco Anzini, VP of RevOps at Alation and Jeff Serlin discuss common pitfalls businesses face when handling data, such as prioritizing collection and reporting over deriving actionable insights. They emphasize the importance of starting with clear business questions, ensuring data is contextualized, and engaging stakeholders to create meaningful narratives that support decision-making.