Move the Growth Needle or Get Out of the Way

In this episode, Jeff Serlin sits down with Ashley Brucker Stepien, CMO at Hex. Drawing from her sales roots and deep operational experience, Ashley unpacks what it truly means to be a “modern marketer”—one who embraces complexity, owns revenue responsibility, and collaborates across functions. They dive into the importance of bottoms-up planning, cross-functional trust, and the need for RevOps to lead as a strategic driver rather than a service center. Listeners will come away with practical insights on aligning marketing and sales, planning for both short- and long-term growth, and how to build credibility as a marketing leader.