Marketing Ops: The Invisible Engine Behind Growth

Evan Kubitschek, founder of Grow Rouge a Marketing Operations agency, joins the podcast to spotlight the often invisible but critical role of marketing operations. He and Jeff Serlin dive into how ops teams are too often seen as tactical "plumbers" rather than strategic partners and explore ways to shift that narrative—through transparency, process, and proactive communication. Evan shares techniques to bring visibility to ops work, the importance of defining clear roles within RevOps, and how AI and signal-based marketing are reshaping the future of go-to-market strategy.