Both Marketing and Sales are Right.

In this episode, Jeff Serlin talks with Brian Kotlyar, VP of Marketing and Growth at Hightouch where they discuss their shared experiences working together at Intercom. The conversation focuses on the challenges of aligning marketing, sales, and operations teams to optimize the business "supply chain" for generating revenue.  Brian emphasizes the need for trust to avoid common disconnects in the go-to-market process. The discussion highlights practical advice on how RevOps can foster stronger alignment and success within organizations through data-driven strategies and cross-functional collaboration.