How To Disrupt A Category and Partner with Walmart (With VP of Hart, Jack Ford)

We're offering you a golden ticket into the world of power tools and the role of customer loyalty with our special guest, Jack Ford, Vice President of Consumer Products at HART TTI. Jack, who transitioned from Dallas to Milwaukee and then Bentonville on his professional journey, welcomes you into the intricate workings of one of the biggest power tool companies on the planet. Jack shines a light on how HART TTI has been successful in disrupting their category, overcoming the limitations of COVID, securing customer loyalty,  and building credibility in partnership with Walmart. 

Venturing further, we delve into HART's innovative strategies that are as powerful as their tools. Focused on the customer, the company never leaves a stone unturned to ensure the customer is at the heart of everything they do. From on-site interactions with tradespeople to their commitment to forward and backward compatible products, every step HART takes is a leap towards excellence. Jack also spills the beans on the company's 'prosumer' market service and their endeavors to maintain a strong presence in homes and job sites alike.

In the final part of our journey with Jack, we navigate the evolution of Walmart.com and the challenges of Omni Channel Selling. As Jack reveals, the company has adapted its business model to better support its merchants and customers, investing relentlessly in the power tool category and focusing on communication and collaboration. With a swift response to the shifting retail landscape during the pandemic, Jack gives us a sneak peek into some unique selling strategies. Buckle up for a conversation that guarantees to keep you hooked, as we uncover how HART outpaces its competition and ensures its customers are always met with quality products.