Embracing the New Omnichannel Retail Landscape with Spark Strategy

Discover the transformative power of an integrated store and online strategy as we explore the journey with Reid Thornton and Adam McFain, the brilliant minds behind Spark Strategy. From their serendipitous beginnings at Walmart to the innovative solutions they crafted for the retail giant, Reid and Adam share about the transformative power of an integrated store and online strategy. Reid recounts a chance encounter with Walmart's chief merchant that led him to Arkansas, while Adam reflects on his transition from the University of Arkansas football field to Walmart’s merchant training program. Celebrating Spark Strategy's third anniversary, they discuss the significance of the merchant mindset in retail strategy.