Did the Macrons make a major PR misstep with defamation lawsuit? 🇫🇷
This week on The Rest Is PR, Jacki and Lyle unpack the explosive legal battle between French President Emmanuel Macron, his wife First Lady Brigitte Macron, and controversial US podcaster Candace Owens.
Owens is standing by the conspiracy theories she has perpetuated about Brigitte Macron’s gender — claims that first emerged in France in 2021 at the height of the pandemic and the gilet-jaunes protests. The involvement of Owens has seen things escalate:
🔹 A US defamation lawsuit
🔹 Private investigators digging into Owens
🔹 Alleged links to French far-right media
🔹 And even Donald Trump, at the request of Emmanuel Macron, calling Owens personally during her podcast recording!
Jacki questions whether the legal route was the smartest PR move — or if the Macrons should’ve used the French media to disprove the claims and reveal their truth. Could this legal strategy backfire in the court of public opinion? And what’s next whether they win or lose?
Jacki and Lyle also discuss comparisons to the Blake Lively vs. Justin Baldoni saga, what this all means for fighting misinformation in the digital age, and who exactly do the public side with in these situations - the bully or the bullied?
Join the conversation in the comments: was this lawsuit the right strategy by the Macrons?
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