The Rest Is...The Blue Origin PR Disaster - What Were They Thinking?

This week on The Rest Is PR, Jacki and Lyle dive into the growing backlash surrounding Blue Origin’s high-profile all-female space mission, which featured Katy Perry, Gayle King, and Lauren Sanchez.

Billed as a celebration of women in space, the mission has instead faced criticism for being tone-deaf, elitist, and disconnected from the realities it claimed to inspire.

🎧 In this episode:

• Why this mission has become one of the year’s biggest PR missteps
• Jacki’s breakdown of the flawed messaging strategy
• Lyle discusses rumours that Katy Perry may regret participating
• How corporate activism can backfire without authenticity
• What this means for Jeff Bezos, Blue Origin, and brand credibility

Is this a case of well-intentioned storytelling gone wrong, or simply a badly executed stunt?

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The Rest Is PR – Where Pop Culture Meets PR.

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