The Rest Is...PR & Sales (With Helen Kensett)

This week, Jacki and Lyle are joined by the wonderful sales extraordinaire - Helen Kensett. Helen is the co-founder and Creative Director of CogniClick - a sales activation agency which partners with growth obsessed technology firms to deliver sales campaigns, content and sales enablement activity. She is also the author of Sales Mind: 48 Tools To Help You Sell, and has previously worked for the likes of Engine Group, Haymarket Media Group and The Convince Consultancy. In a wide-ranging and intriguing episode, Helen discusses her career so far, and dispels a few myths about the wild world of sales! She outlines her top tips when it comes to getting the art of sales right, and she discusses the sort of personalities that are best suited to such a fast-moving and competitive industry. Jacki asks the tough questions when it comes to selling on price, and the merits and pitfalls therein, before Helen discusses her desire to work for herself early in her career which led to the creation of CogniClick. Finally, a podcast favourite topic crops up once again, as Helen, Jacki and Lyle discuss the influence of AI, including the likes of ChatGPT, on the sales industry!

For more on CogniClick, head to: https://cogniclick.com/

Artwork by Daff Kjellström

Music by Lyle Fulton

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