The Rest Is...Marketing & Content In PR (With Peggy Anne Salz)

This week, Jacki and Lyle chat to the wonderful Peggy Anne Salz - Lead Analyst & Founder at MobileGroove, Mobile Analyst at VentureBeat, Senior Contributor at Forbes, and Content Creator extraordinaire. As well as talking us through her incredible career - which also includes being on the board of the Mobile Marketing Association as Chief Content Officer - Peggy discusses how marketing has changed over the years as industries increasingly transfer their work into the digital market and online. Jacki and Lyle also talk to Peggy about how the games industry, and mobile gaming in particular, has become much 'cooler' in recent years, as well as Peggy's ongoing work with Pocket Gamer, and inclusion in the metaverse. Finally, Peggy talks to the team about her own fantastic podcasts, the links to which are below!

• Mobile Presence - https://open.spotify.com/show/2ouhgNBzzfBz035ckCgZbD?si=7dfbedd8b1894c09
• Mobile Heroes Uncensored - https://open.spotify.com/episode/20LnZT4ZfDDtYDxwTeV59t?si=75dfac5cbeb44cc5
• Mobile Explorers - Coming Soon!

Artwork by Daff Kjellström

Music by Lyle Fulton

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