"Live What You Love" with Shannon and Greg Buth

We share our conversation with couple Shannon and Greg Buth, learning so much from them about building a business, supporting and inspiring one another, and "never quitting your day dream."

Shannon and Greg have known each other since we were just kids, growing up in Minnesota. They are high school sweethearts who found their way back to each other in their late 20’s and now raise an incredible, spirited, crazy crew of four boys together in Chicago’s Roscoe Village neighborhood.

Check out House of Shan for yourself here!

Shannon made a career out of her passion for fashion, and worked for a California based clothing company for most of her 20’s, and then was the very first stylist at Trunk Club. She stepped back from work after the birth of their twins, born just 19 months after their first son.  

Greg has worked in the trading industry for the last 20 years and has traded everything from Soybeans to Eurodollar options on the floor of the Board of Trade.  

In January of 2020, Shannon started House of Shan and is empowering others to 'live what you love' on a daily basis. Shannon has designed apparel that includes an imperfect heart on every piece, and this heart signifies a daily reminder to 'live your passion, laugh everyday, love deeply, and to never quit your day dream'. House of Shan donates $5 from every purchase to a women’s charity. The company was founded in January of 2020, and since then Shannon has donated over $20,000 to organizations in their first year!