From an idea to the water: The Story Behind Powerbait Lures with Captain Mark Phillips

This week on the podcast the boys welcome Mark 'Captain' Phillips to the studio to chat about the development and production of powerboat lures in Australia. Whilst we all use the Powerboat range to catch fish, we might not know the work that goes in behind the scenes to get these lures to the BCF shelves. Captain runs us through everything from the how the idea starts, to how the sample process works, all the way through to testing and then the final product. For all our lure junkies out there - this one is a cracker!