What is Social Media For?

You don’t own your followers.
And you can’t count on algorithms to carry your message.

In this episode, host Jaime Solis pulls the thread on why so many creators feel stuck on social media—and how to break free from the trap. He explores the difference between reach and relationship, and offers a framework for using social platforms without depending on them.

You’ll walk away with new mental models for audience growth, and practical ways to shift from renting attention to building lasting, owned connections.

Whether you're a coach, artist, entrepreneur, or creator—this is the mindset shift you need to protect your work from algorithm whiplash.

🎯 What You’ll Learn

Why social media should be a tool, not the foundation

The difference between true audience vs. algorithmic exposure

3 powerful mental reframes for using platforms more strategically

Why smaller, more loyal audiences often outperform larger ones

How to run the “Rented Land Test” on your current strategy

🔗 Resources + Links

Subscribe to the Red Threads Newsletter: https://jmedia.beehiiv.com/subscribe

Explore JMedia: https://www.jaimesolis.com

Follow Jaime on Instagram: https://www.instagram.com/jmesolis/

Connect on LinkedIn: https://www.linkedin.com/in/jaimejsolis/

Access tools & resources via Jaime’s Stan Store: https://stan.store/Jmesolis

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The Red Threads Pod with Jaime Solis is written and by Jaime Solis.
Cover art by Jaime Solis.

Subscribe to the Red Threads Newsletter for weekly insights on strategy, creativity, and sustainable business:
🔗 --> Red Threads Newsletter

Explore more creator tools and content at the JMedia homepage.
🔗-->  https://www.jaimesolis.com

Connect with me:
📸 Instagram → https://www.instagram.com/jmesolis/
💼 LinkedIn → https://www.linkedin.com/in/jaimejsolis/
🛠️ Digital Resources & Coaching → https://stan.store/Jmesolis

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Thanks for listening.
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It helps new listeners find the show, and helps me keep pulling the thread.