The Online Influence Equation: the Purpose and Function of Your Content

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To be content creators means being purposeful and intentional about the content we create and publish.

So we must be clear then the purpose and function of that content if we are to be more intentional with it. 

I boiled in down to these

3 Purposes of Content:
- Grow your audience
- Grow your influence 
- Lead people to the next step

3 Functions of Content
- First impression
- Build rapport
- Provide value

Use these as a guideline when creating and publishing content for your business 

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