The Marketing Process for My First Paid Event

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My first paid event was a huge success, if for nothing else but the incredible learning experience it proved to be. 

Now that I’ve gotten my first paid course under my belt (and yes, people actually paid to attend!) I have a very solid framework for how to do it again and again and again.

The great thing about frameworks is that you can apply them to any contexts.  So, moving forward, no matter what the offering is, I’ll be able to effectively market it because I now have a PROVEN framework. 

And it’s real simple:

1) Create and publish content consistently — your content serves to attract new audience, serve and build rapport with your existing audience, and keeps you on the forefront of all of their minds.

2) Free Offer — invite your most loyal audience to even more value with a free offer

3) Paid offer — invite those to even further value with a paid offer 

It’s really that simple. Listen to the episode and learn how you can apply this easy framework for marketing a paid offer. 

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