Content OVER Production Value

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One of the most common hurdles, especially for someone new to online strategies, is production value.  More accurately, the need for high quality production and therefore the tools and gear needed to produce that quality. 

This is a mistake and one that can impede forward progress. 

Yes production value is important, but it is a distant second to content.  Moreover, you can achieve very good quality content without the need for fancy and expensive tools that serve misty as a barrier for people to get started. 

Use what you already have and get started. 

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