Why Storytelling Beats Flashy Design Every Time: The Power of the Brand Wrap
- Author
- RBL Media
- Published
- Tue 08 Jul 2025
- Episode Link
- https://rblmedia.co
In this value-packed episode of the RBL Media Podcast, Pua explores why storytelling—not flashy design—is the key to building impactful digital platforms. She introduces listeners to the “Brand Wrap,” a strategic branding session used with every RBL Media client to uncover their core brand story and ideal customer at a deeper level.
You’ll learn the five-chapter framework that powers the Brand Wrap: from deeply defining your client (the true hero of your brand), to positioning your business as the guide, crafting a tactical impact strategy, building community movements, and defining success through sustained impact. Pua shares behind-the-scenes examples, reflections on agency growth, and the importance of integrity in client relationships. If you’re tired of “just having a website” and want a brand platform that works hard for your business, this episode is for you!
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