Why I LOVE Donald Miller's StoryBrand Framework

Stories sell.

Stories sell for the same reason that box offices can get away with charging $20+ for movies. People love a great story. In most indigenous cultures, the language, traditions, dances, and rituals were all passed down verbally, and many of these oral traditions were centered around stories. Great stories are memorable, impactful, and allow us to become involved and emotionally invested in the characters, activities, journeys, and outcomes.

Hollywood (and all other film capitals of our modern world) has boiled the art of storytelling down to a science. Most productions follow a similar formula to maximize the entertainment value of a story. If you think about it, most, if not all of our favorite movies follow a similar formula.

One of my favorite marketing thought-leaders, Donald Miller, has taken this formula and applied it to the art of marketing and copywriting. I've recently been immersing myself in Donald Miller's resources, and I have to say, I'm a believer!

On today's podcast, I'll share with you Donald's "StoryBrand" framework and why I have decided to model this framework for any website, landing page, and email that I create.

Here's the outline of the StoryBrand framework:

1. A Character
2. has a problem
3. and meets a guide
4. who gives them a plan
5. and calls them to action
6. that helps them avoid failure
7. and ends in success!
8. People want your brand to participate in their transformation.

(In case it wasn't abundantly clear up until now, I'd like to reiterate that this is NOT my framework, teachings, or intellectual property, and must give all the credit to Donald Miller and his company, StoryBrand.)

If you'd like to scoop up your own copy of Donald Miller's "Building a StoryBrand", you can find it on Amazon!

As always, I'd love to hear what you're working on and if these episodes are helpful for you! Feel free to tag us on IG @pualena.co and @coursecreators.academy!

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