Superhero Marketing - The Hero's Journey Framework
- Author
- RBL Media
- Published
- Tue 21 May 2024
- Episode Link
- https://rblmedia.co
How do you hook your readers, inspire confidence, and guide them to take action with confidence? The answer is the Hero’s Journey—a popular marketing framework that uses the power of storytelling. In this episode, Pua walks us through the eight steps that take the audience on a journey to say ‘yes’ using carefully crafted copywriting and visual best practices. You’ll want to save this episode to refer back to again and again whenever you start a new marketing project and need a refresh.
Pua also shares tips on how to sound authentic and avoid coming across as spammy, from the structure of your copy to the images you use and how you phrase your call to adventure. With clear examples to follow along with, The Hero’s Journey may soon be your favorite framework for sales copy. In this episode, you’ll also hear some exciting news about the RBL Media podcast and what to look forward to over the summer and into the Fall.
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