Rebuilding CrossFit Affiliates from the Ground Up with Markus Gerszi
- Author
- RBL Media
- Published
- Tue 01 Apr 2025
- Episode Link
- https://rblmedia.co
In this motivational episode, Pua sits down with Markus Gerszi, partner at Best Hour of Their Day, to unpack what it really takes to build a thriving CrossFit affiliate. Markus shares his journey—from gym owner to business coach—highlighting the game-changing principles behind Best Hour of Their Day. He explains why running a gym shouldn’t be just about fitness—it needs to be focused on hospitality, community, and delivering an unforgettable experience.
Markus breaks down the biggest mistakes gym owners make and how refining sales, marketing, operations, and mindset can turn a struggling gym into a powerhouse. He dives into the grit, honesty, and teamwork that fuel long-term success while giving a behind-the-scenes look at Best Hour of Their Day’s fun, fast-paced culture. Get ready for insights, laughs, and actionable takeaways that will challenge the way you think about gym ownership and running a thriving business!
About Markus Gerszi
Markus Gerszi is a seasoned entrepreneur and business strategist with over a decade of experience helping gym owners build and scale successful fitness businesses. A former gym owner himself, Markus founded, operated, and sold CrossFit Active Performance, which was repeatedly voted the #1 CrossFit gym in Orange County, CA.
As a partner at Best Hour of Their Day, Markus works directly with CrossFit affiliate owners to build better businesses. His team helps gym owners refine their vision, optimize sales, marketing, operations, budgeting, and mindset, and develop world-class coaching teams. By integrating strong business fundamentals with top-tier service, Markus ensures gyms thrive—creating better experiences for owners, coaches, and members alike.
With over 10,000 hours of one-on-one coaching and more than 1,500 gym owners served, Markus is dedicated to empowering passionate fitness entrepreneurs. His mission is to help them clarify their purpose, refine their business strategies, and implement client acquisition and engagement systems that drive impact, revenue, and long-term success.
Resources discussed in this episode:
--
Contact Pua Pakele | RBL Media:
Contact Markus Gerszi | Best Hour of Their Day:
- Website: besthouroftheirday.com
- Instagram: @besthouroftheirday
- YouTube: Best Hour of Their Day
- Facebook: Best Hour of Their Day
- Spotify: Best Hour of Their Day Podcast
