Putting the FUN Back in Funnels
- Author
- RBL Media
- Published
- Tue 02 May 2023
- Episode Link
- https://rblmedia.co
Curious about landing pages, ads, and funnels? Wondering how to optimize this strategy for your business? Get all your questions answered in this informative episode. Pua goes into great detail about what a funnel strategy is and the best way to apply it. She also explains how in many cases, it tends to be more of a filter than a funnel. She discusses each phase of this strategy and how utilizing her approaches can benefit your business and its activity.
Pua talks about the importance of filtering the right clients and why not all business is good business. She goes over each phase of the funnel strategy; awareness, interest, decision and action and shares her knowledge on the best ways to get clients to reach each stage of the funnel. Pua gives guidance on how to draw customers' attention, why they may express interest, what decision options they have and finally, action. When speaking further on the action phase, she shares integral information on why a client clicking away from your website can sometimes be beneficial to your business. Her advice on action transitions to how filtering in the right clients is essential to success in business.
Pua concludes the episode by discussing what actions to take to catch the client's interest and how to create client action through urgency. By the time the episode is over, you'll be excited and ready to create your funnel strategy.
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