Mastering Sales Funnels for Online Courses
- Author
- RBL Media
- Published
- Tue 08 Aug 2023
- Episode Link
- https://rblmedia.co
Ever wonder how funnels work? Pua explains the concepts of funnels and their critical role in online course sales. She covers the four main steps of a funnel—launch strategy, target audience, nurturing, and conversion. The episode covers the importance of understanding your target audience and their pain points and how to create compelling lead magnets, landing pages, and email sequences to nurture your leads. Pua emphasizes the need for consistency in branding and mobile-friendliness to optimize conversions.
The discussion includes valuable tips on launch strategies, including open and closed cart launches, affiliate offers, and evergreen funnels. Pua also explores a membership or mastermind funnel model and its effectiveness for online course creators. Additionally, she highlights the significance of tracking and analyzing funnel performance to identify areas for improvement and ensure successful launches.
Throughout the episode, Pua emphasizes the value of experimentation and continuous adjustments in entrepreneurship. She advises utilizing resources efficiently, including time, money, and energy, to create appealing and conversion-friendly sales funnels. Following Pua's expert advice will give listeners valuable insights into building effective funnels to succeed in the online course space.
Resources discussed in this episode:
- Google Business Profile
- Royalty-Free Images & Icons: unsplash.com & thenounproject.com
- Rotary Club: rotary.org
- BNI: bni.com
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