How to Turn your Website into a Scalable Conversion Machine
- Author
- RBL Media
- Published
- Tue 18 Feb 2025
- Episode Link
- https://rblmedia.co
In this episode, Pua dives into the key elements that optimize a website for a better user experience and conversion rates. She emphasizes the importance of shifting the mindset around gathering feedback—viewing it as valuable data rather than a personal critique. Pua breaks down the essential components, including clear messaging, credibility, and seamless transactional capabilities. Throughout the discussion, she shares insights from a workshop she hosted, focusing on user experience, messaging, and leveraging data to drive business growth.
Pua stresses the importance of tracking website performance using tools like Google Analytics, heat maps, and Chrome’s developer tools. She recommends continuous testing and iteration to refine the user experience. Actionable steps include setting up analytics tools, implementing heat mapping software like Hotjar or FullStory, and actively gathering user feedback to identify areas for improvement.
Pua also breaks down the digital funnel into three key areas—marketing efforts, website experience, and post-purchase engagement—explaining how each stage impacts conversions. Whether you're building a new site or refining an existing one, Pualena's insights will help you make informed decisions that drive results.
Resources discussed in this episode:
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