How to do a Beta Launch for Your Online Course

How to do a Beta Launch

Beta Launches for Online Courses are essentially the way that you can test your proof of concept! Rather than creating a prototype of a physical product, you’re testing your course from top to bottom on a small group of people who agree to experience the course, share feedback, and be part of the creation process.

Free or Paid?

One of the most common questions I get asked is, "Should my Beta Launch be Free or Paid (with discount)?"

I always recommend charging a small amount to participate in a beta launch…

1. Prove it’s something people will actually spend money on
2. They’re more likely to participate & take it seriously if they have a little bit of skin in the game
3. Get a little bit of income while you create (course creation is time consuming)

…now, you’ll be providing a discount for a valuable experience. In exchange for this, it’s important to CLEARLY communicate what’s expected of them in return!

Things to remember:

• Set clear parameters & boundaries
• Measure / Log / Track EVERYTHING!

What you’ll need:

1. Course platform
2. Feedback channels
3. Payment gateway
4. Things to create content

9 Steps to Running a Beta Launch:

1. Clearly Identify Your Goals
2. Define, Identify, and Connect with Your Ideal Audience
3. Create Your Course Outline (Framework)
4. Create Your Trainings, Resources, & Materials
5. Decide on Your Pricing
6. Set Up Feedback Channels & Analysis Protocols
7. Document Your Results
8. Debrief Your Beta Launch & Make Improvements
9. Plan & Execute Your Official Launch!

Whew! That was a lot but I hope you're feeling more supported as you navigate your next Beta Launch! I'd love to hear about what you're creating! Tag us in your stories on Instagram @pualena.co and @coursecreators.academy!

Keep Crushin'! 🙌🏽