How to Build Your Business with Storytelling and Collaborative Audience Growth with Seth Donlin
- Author
- RBL Media
- Published
- Tue 10 Jun 2025
- Episode Link
- https://rblmedia.co
Get ready for a powerful conversation with story coach and podcast expert Seth Donlin. In this episode, Pua and Seth dive into why storytelling is one of the most underrated tools in business—and how the right kind of story can make all the difference in your marketing. Forget trying to impress with big, flashy moments; Seth explains why relatable, real stories are what actually connect with people and build trust. With his background in journalism, marketing, and creative writing, he breaks down how storytelling can elevate your brand, your message, and your relationships.
Seth also introduces the idea of “active guesting,” his proven approach to podcast appearances that goes way beyond just showing up. From preparing your talking points to naturally weaving in your offer, aka “seeding” your call to action, he shows you how to turn every conversation into a valuable connection.
Plus, you’ll hear some golden tips on networking without the awkward elevator pitch, how to show up with authenticity, and why platforms like LinkedIn are a must for building your personal brand. Whether you're growing a business, looking to get booked on more shows, or just want to get better at sharing your story, this episode is packed with insight you can put to use right away.
About Seth Donlin
Seth helps entrepreneurs and executives transform podcast guesting from a mere visibility play into a strategic tool for brand and business growth. Getting booked is just the first step. Showing up, engaging audiences and turning listeners into paying clients? That’s where the real opportunity lies.
Seth was born a skinny, bookish, Irish-American kid in a tiny town in central Massachusetts where people lived for corn, cows and kicking ass on Friday night. Unfortunately for him, I wasn't all that good at the latter and didn’t know much about the other two. As you can imagine, he moved away as soon as possible.
That led him across the American West, into journalism and, eventually, back east, where he founded Boston’s largest weekly newspaper. Seth has spent the 25 years since telling stories for and about elected officials, government agencies, and brands big and small – in print, on TV & radio, and in front of thousands on stage.
Through it all, he saw one thing clearly: Stories have the power to grow brands. And with the continued growth of podcasting, podcast *guesting* – when done right – is one of the best ways to tell your stories to audiences already primed to see you as an expert. Today, Seth help coaches, consultants and subject matter experts skip the trial and error and turn podcast interviews into high-impact, business opportunities.
Resources discussed in this episode:
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Contact Seth Donlin:
