1. EachPod
EachPod

Finding your Brands True Value with Ryan Chute

Author
RBL Media
Published
Tue 13 May 2025
Episode Link
https://rblmedia.co

In this eye-opening episode, Ryan Chute joins Pualena to explore what it really takes to stand out in today’s crowded business landscape. From infamous to influential, Ryan shares his journey from a transactional sales mindset to leading a nine-figure branding agency. He emphasizes the power of clarity in communication, encouraging businesses to boldly stand for their values and choose who to lose in order to attract their ideal customers. With sharp wit and real-world examples, Ryan breaks down how aligning your messaging with your values and customers’ identities is the secret to long-term success.

Throughout the conversation, Ryan unpacks the vital shift from hard sales to persuasive storytelling, urging businesses to focus on creating value, trust, and identity-driven loyalty. Learn how to make a lasting impression on customers by delivering experiences that engage oxytocin responses over dopamine hits and how to foster relationships that last far beyond the first sale. If you’re ready to ditch transactional tactics and start communicating with intention, this episode is your blueprint to get started.

About Ryan Chute

Ryan Chute is the leader of an 8-figure creative consulting agency within the Wizard of Ads® group, where he helps ambitious Residential Home Service Contractors and Professional Service Companies scale their revenue by 4 to 10 times through brand-forward sales and marketing strategies. His expertise lies in eliminating friction and aligning story, experience, and culture to accelerate profitable growth.

Ryan’s journey to leadership wasn’t linear. He began his career in the high-pressure, transactional world of retail and automotive—environments rife with questionable practices, toxic leadership, and fear-based management. Like many, he mirrored what he saw, becoming a capable manager but, by his own account, a poor leader. A pivotal moment came when he was fired for toxic behavior. That experience led to an awakening and a fundamental shift in how he viewed leadership, accountability, and growth.

In November 2015, at the age of 40, Ryan was introduced to a transformative concept by his Wizard Partner, Ray Seggern: the power of Story, Experience, and Culture. It clicked. He realized that a company’s brand is an expression of its internal culture—and when that culture is thriving, it naturally extends into an exceptional buying experience.

Today, Ryan helps business owners create legendary brands by removing hidden sources of friction in their businesses, enabling teams to sell more easily and buyers to purchase with confidence. His work is built on the belief that when companies protect and nurture a happy, healthy, and wealthy culture, everything else follows—including lasting growth and meaningful impact.

Resources discussed in this episode:

--

Contact Pua Pakele | RBL Media: 

Contact Ryan Chute | Wizard of Ads: 

 

Share to: