Copywriting Secrets for Online Businesses with Emily Gleason
- Author
- RBL Media
- Published
- Tue 27 Sep 2022
- Episode Link
- https://rblmedia.co
Pualena welcomes guest Emily Gleason, copywriter extraordinaire, to the show to share her copywriting secrets for online businesses. They discuss how to write killer bios, streamlining content for online courses, and the mysteries of keywords and SEO. Everything you need to know for your website.
Emily Gleason, online as M the Writer, explains how her love of connecting with people and telling their stories is the ‘why’ behind her business. Copywriting, for Emily, begins with interviewing people and hearing all about their lives and work. Emily notes that writing good copy involves learning how to speak to your clients, your audience, in the language that draws them in. She dissects the contents of a good bio for Pua and explains how to put it together. And they explore the importance of SEO with some inside tips from Emily. Don’t miss learning the secrets of copy and why writing is such a valuable form of expression from Emily.
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About Emily Gleason:
As a writer, I harness the power of words to connect people. There is incredible power in our stories, in our words. They inspire. They bring hope. They save lives. They influence big decisions. I believe that our stories are the most valuable thing we have as human beings.
Since I began writing for a living, I have interviewed many people and listened to countless stories. I have written for people from all walks of life —- artists, accountants, farmers, business coaches, e-commerce entrepreneurs, fashion designers, estheticians, personal trainers, yogis,
I have received professional training for writing and editing through Copy Hackers Copy School, the Editorial Freelancers Association, and I have taken numerous writing classes and workshops, including with author Marion Roach Smith and Beth Bornstein Dunnington. I have a BA in Environmental Studies and Certificate in Writing from Temple University.
Resources discussed in this episode:
- "The Three C’s of Great Copy"
- "How To Write A Killer Professional Bio"
- Joanna Wiebe at Copyhackers
- Ubersuggest
- Emily’s Word Power Writer’s Workshop
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Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin
