Copywriting Secrets for Building Strong Brands with Anthony Greer
- Author
- RBL Media
- Published
- Tue 06 Jun 2023
- Episode Link
- https://rblmedia.co
In this episode, host Pualena begins an intriguing discussion with Anthony Greer from AG Creative Publishing about content creation and copywriting. They explore the skills and qualities required to be a successful content writer and discuss the importance of branding and brand identity in the context of content creation and copywriting. Pua and Anthony emphasize the importance of intent behind the writing as social media and shorter attention spans are changing the industry.
The hosts then shift their attention to the concept of branding and brand identity. They delve into the role of brand identity in shaping the tone, style, and overall messaging of content and how it helps establish a consistent and recognizable brand image. Throughout the episode, Pua and Anthony emphasize the importance of intention in content creation and copywriting.
Lastly, the hosts explore the essential aspect of promoting one's business through content. They stress the importance of commitment and consistency in sharing and distributing content to increase brand visibility and attract potential customers. Pua and Anthony give honest insights into their careers, journeys and details any listener will want to know about the content-creation and copywriting work.
About Anthony Greer
Anthony Greer is a highly skilled and experienced content writer who specializes in creating consistent, engaging and on-brand copy. He has developed skills in various industries, including leadership development, real estate and marketing. With a versatile background in B2C and B2B content writing, Anthony collaborates with a diverse range of clients, such as real estate companies, digital marketing agencies, HR consultants and change management professionals. Through his expertise, he has successfully helped numerous organizations bridge the gap between their messaging and their target audience's perception.
Resources discussed in this episode:
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Contact Pua Pakele | RBL Media:
Contact Anthony Greer | AG Creative Publishing:
