Copywriting for Organic Growth, SEO, and AI with Allegra Cook
- Author
- RBL Media
- Published
- Tue 27 Jun 2023
- Episode Link
- https://rblmedia.co
In this episode, Pua and Allegra explore the world of digital marketing and copywriting. They highlight the benefits of organic marketing, specifically the power of SEO in connecting businesses with individuals actively searching for solutions and extending the lifespan of content. Monetization strategies are discussed, with a focus on transforming website traffic into engagement and leveraging blogs as effective opt-in tools.
The conversation then shifts to the advantages of utilizing Pinterest as a search engine. Allegra discusses why its user base is primed for purchasing and other factors that Pinterest brings to digital marketing. Additionally, she shares tips on using Canva to create visually appealing Pinterest posts, making it accessible for any business to tap into this platform. Additionally, Allegra and Pua delve into the role of AI in copywriting, emphasizing its potential to enhance, rather than replace, the work of copywriters.
Allegra shares practical copywriting tips, including crafting personal narratives and effectively selling one's own products. She provides advice for first-time copywriters and considerations for hiring a copywriter. The episode concludes with insights on content repurposing and the importance of utilizing one piece of long-form content to reach a wider audience. Listeners gain valuable knowledge and guidance from Allegra's expertise, making this episode a valuable resource for digital marketers and copywriters alike.
About Allegra Cook
Allegra Cook is proud to share that she is one of the rare copywriters still specializing in search engine optimization (SEO). She is genuinely fascinated by SEO and the positive impact it has on her client's brands. When she's not producing results-driving strategy and copywriting for her clients, you can find her hiking in the woods, diving in the ocean, or scribbling lines of poetry.
She claims that leveraging SEO was one of the smartest decisions she's ever made for her brand. Before figuring out SEO, she spent a ton of time on social media and cold pitching. Allegra was tired of showing up so often without seeing real results. Now, Allegra relies on SEO to grow her brand in so many ways. From bringing in qualified leads consistently while staying focused on her vision and clients. To being a true and reliable source of income through avenues like partnerships and affiliate marketing.
Resources discussed in this episode:
- Three-Step Process on Organic Growth & SEO : theallegracook.com/magneticmarketingmethod
- Canva
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Contact Pua Pakele | RBL Media:
Contact Allegra Cook | Allegra Cook
