Busting the Biggest Traffic & Ads Myths with Dorothy Hollabough

Dorothy Hollabough shares actionable tips for anyone wondering how to invest in paid traffic and ads. She discusses the best time to start paid ads, how to customize your funnel for paid traffic vs. organic traffic, and how to track, analyze, and adjust your ad strategy to get better results in each campaign. Dorothy also shares her journey from working for a successful start-up to venturing out on her own into the world of freelance and how she learned the nuances of Facebook ads. 

Pualena and Dorothy dig into the mistakes most entrepreneurs make when starting their paid ad campaigns, especially not validating their offer first! You’ll also learn why testimonials and a proven product are essential before paying for traffic. Plus, you’ll hear about Dorothy’s amazing resource for new and seasoned freelancers to find better opportunities and improve their processes.

About Guest - Dorothy Hollabough

Dorothy Hollabough loves to help data-driven businesses scale profitable ad campaigns. She is the founder of Needle’s Eye Media and a -Founder of The Gig, an email subscription service that caters to freelancers providing high-value opportunities and helpful advice. 

Resources:

The Gig

Needle’s Eye Media

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Pua Pakele - Pualena Digital Design: website | facebook | instagram | linkedin

Dorothy Hollabough: website | linkedin | instagram