Bring Your Marketing Back in House with Screws + Stillettos
- Author
- RBL Media
- Published
- Tue 15 Apr 2025
- Episode Link
- https://rblmedia.co
Host Pualena chats with Courtney and Kelly of Screws + Stilletos about the red flags of working with marketing agencies and why taking ownership of your marketing is better for business. Courtney and Kelly explain how they’re helping small business owners take back control of their marketing by providing clients with the tools, templates, and training needed to empower them and scale their businesses sustainably.
From their flagship course Market Like a CMO to actionable tips on simplifying tech stacks and cutting unnecessary costs, this episode is packed with real-world insights—including a case study where a client improved their ad ROI from 3.5x to 11.8x by optimizing SEO.
Courtney and Kelly also share their belief in transparency, simplified systems, and client education as the foundation for scalable growth. Whether you're overwhelmed by marketing tools or just want smarter ways to work, their advice on conducting a tools audit, mapping your conversion funnel, and gathering feedback through market advisory boards is gold. Don’t miss the chance to book a free 15-minute strategy session or attend their monthly Spotlight webinar to learn from industry experts and elevate your marketing game.
About Courtney
From working with Fortune 500 companies, marketing agencies, and small businesses, Courtney has a passion for marketing and strategic business development, which continue to be a driving force behind every venture. She’s an Entrepreneur with SEO, SEM, Analytics, and Web Design as her base, and a Marketing degree from Bentley University. Her marketing and business consulting experience quickly expanded to encompass email marketing, SMM, print, E-commerce, CMS, and business development.
Courtney is a veteran of the digital agency world, working with powerhouses like Google, Amazon, and Wayfair. She is no stranger to helping businesses grow their online presence, brand awareness, ROI, and revenue through consulting on and implementing new strategic initiatives. Whether it is behind a table saw or computer, she is a chameleon dedicated to evolving and growing with businesses to drive success. A strong believer in the saying, “let the numbers do the talking,” she is also committed to driving that growth and success through informed decisions.
About Kelly
Kelly is a seasoned small business owner and entrepreneur who single-handedly built her first business to $5MM in annual revenue in less than 3 years simply by utilizing her experience and natural abilities in marketing, sales, and online development. She has first-hand experience in all areas of digital marketing as well as the importance of inbound marketing and online platforms for the growth, success, and survival of small to mid-sized businesses.
Kelly is a talented marketing strategist and project manager with a proven track record in formulating and implementing creative client-facing solutions that drive increased growth, brand awareness, ROI, and revenue. She’s known as a fast-talking, high-energy, strategic Renaissance woman who has worn every hat imaginable from CEO, CMO & CFO, to SEO, SEM & SMM Specialist, to Director of Operations, Website Developer, VP of Marketing, to Delivery Driver, Packer + Seamstress—all while finding a way to stay positive, motivated, and smiling every step of the way.
Resources discussed in this episode:
- Screws and Stilettos: Monthly Extra Spotlight
- Hubspot
- Market Like a CMO
- Go High Level
- Zapier
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Contact Pua Pakele | RBL Media:
Contact Courtney and Kelly | Screws and Stilettos:
